Rocky Mount Citizens Are ‘Crying’ Over Litter And Damn Mad About It

“Iron-Eye Cody was the ‘Crying Indian’ in the “Keep America Beautiful” public service announcements in the early 1970s. The environmental commercial showed Cody in costume, shedding a tear after trash is thrown from the window of a car and it lands at his feet. The announcer, William Conrad, says: “People start pollution; people can stop it.” The ad won two Clio awards, incited a frenzy of community involvement, and “helped reduce litter by 88% across 38 states”, according to one reliable source. – Wikipedia”

Will Rocky Mount’s tears produce the same results?

From a Keep America Beautiful webpage, here are some facts.

Along roadways, motorists (52%) and pedestrians (23%) are the biggest contributors to litter. Research also shows that individuals under 30 are more likely to litter than those who are older. In fact, age, and not gender, is a significant predictor of littering behavior.

Why do people litter? Personal choice, individual behavior – Nearly one in five or 17% of all disposals observed in public spaces were littering, while 83% disposed of litter properly. 81% of littering was intentional, e.g., flicking, flinging, or dropping. On the other hand, individuals who hold the belief that littering is wrong, and consequently feel a personal obligation not to litter, are less likely to do so.

Litter begets litter. Individuals are much more likely to litter into a littered environment. And once there, it attracts more litter. By contrast, a clean community discourages littering and improves overall community quality of life.

Like most of you, I don’t throw things onto the roadsides. It isn’t done…we know better! The prevailing attitude that takes no responsibility for one’s actions is evident on the roads in Rocky Mount. It is good citizens that are picking up after those who are trashing and irresponsible. We have a litter crisis on our borders. Imagine those who are following new jobs here and see this disregard for what everyone knows with ‘walking-around sense’ not to do. What can be done about it? Leave a comment below with your advice. Thanks.